Who We Are
HOOTL is built by operators, engineers, cyber security, and healthcare leaders who focus on one thing: making regulated systems work better. We design technology for industries where trust, clarity, and results matter most. Our first market is dental, born from partnerships with practices that asked for a better way.
Our Story
It started with a question: Why are dental insurance workflows still so broken?
Practice leaders were tired of errors, delays, and disconnected systems that wasted time and hurt profitability. We listened and worked with dental practices to build HOOTL around a simple idea: automation that teams can trust.
From that foundation, we shaped our culture, our hiring standards, and our commitment to the customers who depend on us every day.
HOOTL isn’t another software company guessing at your workflows. We co-developed our platform with real dental teams who live these challenges daily. That’s why it fits, it’s accurate, convenient, and consistent.
We know the stakes: every verification error ripples through your revenue cycle and patient experience.
HOOTL eliminates the hidden costs of denials, delays, and constant retraining, so your team can focus on what matters most: care.
What We Believe
Reliability
Build for scale and resilience. Prove it with results.
Impact
Tools should elevate human expertise. Work on what matters.
Accountability
Own outcomes. Learn fast. Keep promises.
Trust First
Trust is earned in how we design, test, and support.
Clarity
Explain the work. Make outcomes measurable.
Stewardship
Treat customer data and time like our own.